How to Interview People Who Know a Lot More Than You and Not Be Afraid
Sep08

How to Interview People Who Know a Lot More Than You and Not Be Afraid

From cSw’s SUNDAY@SEVEN Series: It’s easy to feel intimidated and ignorant when interviewing experts in a field you don’t know much about. However, we should remember that we are writers, and our job is to ask questions until we understand the logic– so there is NO such thing as a “dumb question”! Ann Finkbeiner, a freelance science writer who has written for magazines like Mosaic and Discover,...

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Finding the Heart of Your Story
Sep03

Finding the Heart of Your Story

Did you know that humans now have shorter attention spans than that of goldfish? With the advent of multitasking, grabbing people’s attention is more difficult than ever. So, how DO people manage to interest their audience? Anne Marie Santoro, founder of From the Heart Communications, discusses how to find the “heartbeat” of a story in her interview with cSw staff.

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